Under the boom, fresh food platforms are not far behind. According to media reports, the average daily sales of Hema Workshop’s semi-finished dishes since the Spring Festival is more than 10 times the usual. This year, Hema also established the first-level 3R division (3R=Ready to cook, Ready to heat, Ready to eat) for the first time, largely to accelerate the expansion of semi-finished products. Well, in a special period, the rise of semi-finished dishes is very much like a tacit understanding between market demand and resource allocation, which is always present in the field of fresh food. 02 New outlet or pseudo demand? But the question is, when the epidemic is over, can people's enthusiasm for "cooking at home" keep the fire of semi-finished dishes burning? The answer varies, but one thing is certain, if the birth of a new species is just an accidental genetic Phone Number List mutation, then the rise of a "new species" requires two forces that go hand in hand: technological progress and conceptual renewal. It is not difficult to find that compared to a few years ago, no matter in terms of technology or concept, semi-finished dishes have at least reached the stage of "can" outbreak: today's distribution technology has the ability to ensure fast and fresh, and there are indeed many people re-cultivation Get into the habit of cooking at home - takeout is nice, but not essential.

This year, the parent company of Aihuishou was listed on the US stock market Nasdaq, Zhuanzhuan received a D round of financing of 100 million US dollars, the second-hand luxury e-commerce company "Fat Tiger Technology" completed a 50 million US dollar round of financing, and Kuaishou joined the second-hand e-commerce business. On the track, Yuantong launched a second-hand mall, and Jingdong launched a second-hand e-commerce whale... The entire market has begun to enter the melee moment of diversified competition and attack between comprehensive platforms and vertical platforms and short video platforms. According to the "2021 China Idle Second-hand Trading Carbon Emission Reduction Report" issued by Tsinghua University's Institute of Energy and Environmental Economics and other institutions, it is pointed out that the scale of second-hand idle goods trading has rapidly increased from about 300 billion yuan in 2015 to over one trillion yuan in 2020. It will reach a scale of nearly 3 trillion yuan, and the trading scope of idle items will cover almost all consumer goods categories. In January 2022, seven departments including the National Development and Reform Commission and the Ministry of Commerce jointly issued the "Guiding Opinions on. Accelerating the Construction of a Recycling System for Waste Materials" to encourage the development of the "Internet + second-hand" model. To a certain extent, after years of low-key battles, second-hand e-commerce has gradually attracted more attention from players and entered the mainstream arena, and the entire market has become more and more involved . From the perspective of future trends, second-hand idle e-commerce will be involved in where? 1. Second-hand idle e-commerce, the head pattern is obvious, and the variables still exist From today's point of view, both overseas and domestic, the capital market of second-hand e-commerce is quite active. According Phone Number List to public data, in the first half of 2021, 8 platforms in the domestic second-hand e-commerce field received a total of 9 financings, with a total financing of more than 5.7 billion yuan. At the beginning of 2022, the French second-hand 3C platform Back Market received a new round of financing of 510 million US dollars, and its valuation was further increased to 5.7 billion US dollars, becoming the second-hand To C e-commerce platform with the highest valuation in the world except Mercari. It has also boosted the popularity of second-hand e-commerce in the global capital market. In the domestic second-hand e-commerce market, there are C2C, C2B2C, C2B, B2C and other models. Xianyu is a typical C2C model - the platform provides information exchange, credit system and transaction means, and the supply and demand sides are directly connected. Zhuanzhuan is C2B2C, that is, let the C-end users on both sides negotiate the price, the platform will do quality inspection and deliver it to the buyer, and the product will be sold, and the platform will take a cut. The C2B platform model, represented by Aihuishou and Huishoubao, is a typical to B model. From a global perspective, whether it is Poshmark, The RealReal, carvana in the United States, Back Market in France or Mercari in Japan, the current second-hand e-commerce favored by capital is mainly To C.