Due to increased use of mobile phones, smartphones and tablets among users, mobile devices have given an ever-increasing opportunity to reach out to our potential customers and prospects.
Mobile Marketing can reach customers through mobile primarily through the following media.
Text – text messages/ SMS
Display – Static or animated images banners
Rich media – Combination of text and images to provide interactive experiences.
Audio & Video – Combination of Audio & Video clips to promote goods and services.
Incentivized media – A video or rich media advertising which incentivizes consumer and offers free credits, offers, coupons for watching ad, video.
With mobiles, advertisers have opportunity to send ads based on user’s location, proximity, device, telecom connection, digital behavior & physical behavior. This info makes mobile advertising a very powerful media and helps advertises to tailor their ad relevant to the customers.
In mobile advertising, the following aspects should be considered starting any campaign
Setting the objectives
Setting your goals & objectives is important. You should set goals that are Specific, Measurable, Achievable, Relevant, and Time Bound (SMART goals).
Allocate a budget
Set a right budget for your advertising plan. Your media plan may vary depending on your budget.
Decide on media mix plan
Media is a place where your mobile ads shall be placed. Make sure you select the right plan.
Design creative
Based on the media plan, creatives are chosen. It may be rich media, text messages, A/V , interstitial etc. One has to be concise & brief with the creative.
Set up tracking
Detailed plan to track & analyze media & ad performance
Optimization plan
Optimization is key. One has to choose wisely which media is working which is not. Optimize not only media but also creatives so as to achieve objectives. Allocate more money in ads which are performing better.
Mobile advertising & Mobile marketing is a growing discipline which has evolved in last few years. From SMS to Push notifications to contextual marketing everything has gained importance. Technology has evolved and so have the customers.
So every marketer thinking of mobile should be open to innovate, experiment, learn and adopt to stay ahead of the competition.
To know how to create a great mobile experience: read here: https://www.edupristine.com/blog/mobile-marketing
The art of advertising can adapt to any condition as per the customer interests. In the present scenario of world of digital technology, advertising through digital platforms has became more efficient in captivating the customers. Your insights on mobile marketing is truly informative. As of now digitization has opened many wide opportunities of advertising in both personalized mobile marketing as well as public outdoor billboard advertising. Backlite Media is one of the finest outdoor advertising agencies that could deliver the prime quality and robust outdoor advertising solutions as per the need of your brand.
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Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketingchannels are diverse and include technology, trade shows or billboards.
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
The expanding capabilities of mobile devices also enable new types of interactive marketing. New mobile marketing channels include:
location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
augmented reality mobile campaigns, which overlay the user's phone display with location-specific information about businesses and products.
2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
GPS messaging, which involves location-specific messages that the user picks up when he comes into range.
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That’s very interesting and knowledgeable post on mobile marketing. I believe that it has become a custom thing that every business owner has to use. But the fact to get success is to utilize proper strategies and techniques. With the use of bulk business text messaging app, we are easily getting good results for our business.